Adrianna Payne: Facing Challenges and Building a Brand
Adrianna Payne loves to create and there’s nothing she enjoys more than seeing a smile on the face of a satisfied client.
“There is nothing like the moment a client slips on their suit and smiles while they do a little happy dance,” she tells InMyWardrobe.
The 23-year-old has two fashion brands: Teikas Creations and Teikas Swim.
Teikas Creations was launched in 2014 shortly after Adrianna entered to the Barbados Community College. At first, she just made clothing for herself as a way to showcase her talent but as she got more confident, she began to offer her skills to other people. Under that brand, she makes casual wear, semi-formal wear and various types of customized designs.
Three years later, Adrianna launched Teikas Swim because of the demand for custom swimwear. Teikas Swim was also born out of a desire to make women “feel beautiful in their own skin” and this is the brand which is currently getting most of her attention.
“Teikas Swim is playful, sexy and creatively you. Our aim is to design a piece that encapsulates freedom, self-love, and confidence, reminding you to always ‘Be Your Own Kind of Beautiful,’” Adrianna tells InMyWardrobe.
When you look at her childhood hobbies, it’s not surprising that Adrianna became a designer.
“As a child, while playing with my dolls I would cut up old clothes to make new ones for my dolls. I also drew clothes on stick figures. I continued this up to secondary school [where] in my free time I would draw. After having done a research assignment for one of my classes on careers and jobs, I realised fashion was a career option for me,” she recalls.
Adrianna revealed that she considered studying Clothing and Textiles in secondary school but was advised to focus on other subjects and treat fashion as a hobby.
However, she didn’t give up on her career goals. When she left secondary school, she went on to pursue an Associate’s Degree in Fashion Design.
Adrianna admits that it can be challenging being a young designer.
“The market is not how you think it would be when you come out of school because you’re thinking ‘I’m going to go to school, I’m doing this course and I’m going to have the skills to be able to do the things’ but it doesn’t work that way. You now have to market and try to get persons.
“Another thing I realise is that popularity is a huge influence in Barbados and how people gravitate to you or how you get work. I’m also not very social so it’s hard,” she says.
Adrianna also notes that money flows better at some times than others and whatever she makes has to go back into the business.
Despite the challenges, she is pressing on.
A typical day involves creating new designs, sewing, consulting with clients and coming up with marketing strategies. In the long term, the young Barbadian fashion designer wants to ship to other countries and have a physical store. She wants a brand with longevity and to see “lots of smiles and happy dances” from customers.
And be sure to check out these features on other Barbadian creatives in the fashion industry.