Iman Estie Makes A Comeback
It can be hard for a brand to make a resurgence but Brandi Estwick is ready to do big things with Iman Estie .
The line was launched back in 2012. It rocked local runways and Brandi even showed at Concept Studios in Hollywood in March 2013.
Unfortunately, she soon parted ways with a business partner and hit a rough patch. This forced her to take a hiatus.
“I had given up, to be honest. I felt like no matter what I tried, after trusting the wrong people, it kept backfiring on my business. Even when I tried to return, there was always a set back in my way, so from 2014 to 2016, I thought about it all. Was it worth it anymore? Do people really like my stuff? Did people ever really see my creativity (since I was following the direction of a manager prior to laying low)? ”
Brandi also had some personal challenges in the form of recurrent miscarriages.
“During such trying times, a lightbulb went off. It taught me to push despite all odds. I took all of my experiences and developed a plan. I started to believe in me like I never did. I wanted to prove that I can get back on my feet and made a vow that at the end of 2016, I would start the social media accounts, and by 2017 I’d be up and running again and here I am today! “
“I studied Interior at Barbados Community College, graduated and immediately started work in that field. However, from secondary school I started to design my own clothing because I was so tired of going out and seeing everyone in the same thing. My debut was at a school cruise and I got such an overwhelming response in regards to what I was wearing. Many asked where I got it from and that’s when I initially decided that it would have been a side hobby. I made it a thing to start rocking my own designs whenever I had an event and it worked.”
What’s in a name?
“Iman Estie is actually a combination of my middle and maiden name, which is Iman & Estwick. Given that a select few used to call me Estie/Essie for short, I wanted a smart way to incorporate the two without using my first name. When I said it out loud, it had an international ring to it and it stuck.”
Brandi is currently offering chic, ready-to-wear semi-casual apparel. It is in keeping with her personal style which leans toward minimalism. You’ll find simple pieces that can be dressed up or down.
The garments in this post which were shown at Bimhaus recently are just a smidgen of what is to come.
“What you saw was the overall feel to my label. Chic minimalistic w/ a hint of street catering to strong, busy, iconic women who love to be fashionably comfortable.”