You probably won’t look at plywood in the same way again after you’ve seen and held Shop by Jahna’s earrings and necklaces.
The brand has only been on the market since January but this is no timid entry. Designer Jahna Agard’s debut line – the Empress Collection – is made up of pieces that are finished to perfection, ultra light and ideal for the style conscious woman looking for something new.
Jahna was trained in both Garment Making and Interior Decorating but she chose jewellery as a starting point.
“I knew that I wanted to do something that would be close to my heart, something that I would be passionate about. After lots of thinking and such I said I wanted to go a different route and I wanted to take the jewellery route as opposed to starting with clothes,” she says.
Citing her inspiration as “art, style and life”, Jahna took her time getting to know her materials, playing with different shapes and fine-tuning her skills.
“If you look around just in your environment there’s a lot of things that can inspire you. for me i would say seeing different shapes and putting different shapes together to bring something to life,” she says.
The young designer has produced a line that reflects her personal style. However, Shop by Jahna also has broad appeal.
“I think there is a piece of me in each design, in that i have a very simple aesthetic. I’m not fancy fancy. I believe in being simple but being bold. I find people like to do a lot but sometimes you don’t need all of that to just make a statement, ” Jahna says.
Shop by Jahna is targeting the woman who wants to be unique.
“I feel so much joy when i hear people say wow that is really unique. I like that because I know that is who I’m targeting . . . person with a willingness to express themselves artistically, ” she says.
The Empress Collection features statement necklaces and earrings in solid black and black and gold – symbols of strength and power.
The local market jewellery may be getting saturated but Jahna tells InMyWardrobe she is pleased with the reception to her line. She believes there’s space for everyone.
“Once you know who your target is and you know which direction you’re going in, I believe everybody can survive. The vision I have may not be the vision another jewellery designer may have. People want variety,” she says.
Jahna’s plans for the rest of the year include learning about the medium and industry in which she is working. She also wants to build regional connections and maybe even expand into bags.
We at InMyWardrobe can’t wait to see what she does next!
If you want your Shop by Jahna piece, check her out on Instagram. (Give her at least three days to finish your item.)