Fashion, as we all know, is about creativity. And while sometimes we set out to create a particular look, other times it comes together unintentionally. Maybe two colours we never thought about pairing suddenly look great next to each other. Or the outfit that’s put together in a rush turns out better than the ones we agonised over. Or a necklace we created just for ourselves is demanded by others. Ok, maybe this particular example isn’t applicable to everyone but it is true for Jalisia Boxill.
She didn’t intend to launch a line of necklaces and earrings made from wool but it happened and now Oser Créer’s pieces are in high demand, especially from the artsy, creative crowd. (Oser Créer is French for dare to create.) Jalisia shared her story with InMyWardrobe on a particularly hot, humid day in Church Village Green, Bridgetown.
“I was in town looking for some jewellery and I saw this beautiful necklace that was in gold. It was like a chunky statement necklace and I said that would be so different if it was recreated in wool, wool not in the crochet method but just in its raw state. I bought some wool and I tested it out and came out really nice and from there ideas were just coming so I was making for myself,” the image consultant recalled. One of her friends saw her wearing one of the necklaces and bought about four bundles of wool and ordered a number of pieces.
As the cliché goes, the rest is history. People are stopping her in the street to ask about her accessories, clients are ordering their favourite pieces in several colours, and stylists are having fun working with the necklaces. Jalisia now has big plans for what started out as a personal project, including showcasing at local fashion shows. “I want to do full lines. I also want to blend it with my other business Royal Impressions and create a full packaged look so you have the clothing that comes with these accessories. I also want to see if I can sell them wholesale in different stores,” she said as the unrelenting sun beat down.
With plans for heavy marketing in place, the pageant queen (Ms Single and Progressive 2015) also wants the necklaces to serve as inspiration for others. “I want them to be marketed differently; not just like an everyday necklace [but] something that bloggers can blog about [and] fashion designers can say ‘well I’m drawing inspiration from your pieces and I want to create a whole line for them,” she noted. The clock of the nearby St Michael’s Cathedral chimed as it struck eleven, as it has for generations. Its classic sound is in contrast to the bold, fun pieces Jalisia would soon don for her photoshoot with Nu Visual Media.
In fact, it’s her eclectic personal style which inspired her initial design. As each piece was being created, the idea for another was birthed. The young designer is admittedly still trying to determine how best to cater to the tastes of her growing customer base. That’s good news for those who like unique pieces since you can work with her to create your perfect piece. Or as Jalisia puts it, Oser Créer is a brand you can make your own.“I want [the necklaces] to be fun. I want them to transition and vary through personalities so I wouldn’t say that I have a target audience. I’m saying these are personality-driven necklaces so if you believe that you can carry them, then you gravitate to them,” she explained.
It probably goes without saying that Jalisia believes accessories are important to an outfit but if you need some convincing. . . . “I really think that your accessories make or break your outfit because you can have on a simple vest and a normal jeans pants and accessories just lift it and turn it into classy attire or semi -formal attire. It is really essential to find an accessory that is suited to your neckline, your complexion, your personality and what you’re wearing,” she said passionately as we wrapped up our chat and prepared for her photoshoot.